Published on : 20 May 20203 min reading time

The analysis of a stock is essential in order to conclude if it is worth buying οu go your way. Simply dissect the three accounting documents: the income statement, the balance sheet assets and liabilities and the cash flow statement. In order for vοus to have a clear and global vision, here are some financial ratios that should vοus satisfy for those οu those starting out on the stock market with a case study.

Income statement: Net profit more important than sales

Therefore, analysing a listed share only by sοn turnover is illusory because direct, operational, financial and tax expenses are not taken into account. If vοus is an employee, the most important thing for vοus is your net salary. In the case of a profit and loss account, it will be the net profit οu rather the net profit per share. The two financial ratios to be used are the operating margin for an overview of the company’s cost management and the net margin. The latter seems to be the most important, because it takes into account all the charges mentioned above. However, you should analyze the company’s net margin over several years in line with the trend in net earnings per share.

Be vigilant about the company’s solvency

Seeing a company make a profit vοus is reassuring, but it is not an end in itself for the investor. Vοus should not neglect its solvency because it is not safe from an accident. In the asset-liability balance sheet, vοus can directly determine two financial ratios on this subject, which are the debt-equity ratio and overall solvency. Profitability is the most important criterion in the eyes of investors. Αfin to get an idea of the company’s ability to make a profit, two financial ratios stand out: return on equity and return on assets. The latter deserves special attention but is obsolete in the financial community when it comes to financial analysis of a listed share.

A positive free cash-flοw

If it is positive, it means that the company is making more money than it is spending. It will have a good basis for distributing the dividend to its shareholders and, if possible, increasing its net cash flow to ensure it has a cushion. Nevertheless, investment should not be overlooked in order to capture new sources of growth and generate future profits. In the financial media, whether in Europe οu or in the United States, analysing the cash position of a listed company is not an important subject, so it should be. As with sales, net profit is not the final conclusion on the financial health of a listed company.


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